Challenge:
Merisel, a fortune 500 distributor of computer products to North American resellers, had an urgent need to develop and deliver a B2B2C E-Commerce solution to its higher education resellers. Given that its main competitor was already offering an E-Commerce tool, Merisel was at risk of losing market share in this segment.
Solution:
As an independant Business Consultant, I analyzed this
target market, highlighted some key
threats and detailed a 4-pronged program Merisel could implement to help their resellers overcome these threats while simulatneously securing Merisel's marketshare in this segment. Focusing on the E-Commerce component of this program, Merisel created the E-Commerce Manager position and I successfully competed for this posting.
Subsequently, as Project Manager, I led a 15-member team through the entire project lifecycle (design, development & implementation) of this $350,000 / 30,000 products template-driven B2B2C web store.
Result:
Merisel & resellers benefited from improved transaction
efficiences, as users served themselves to fresh product, pricing & availability information instead of calling upon their sales representatives. Furthermore, this tool was assessed by resellers as significantly richer in features & performance than competitive offerings. Within 8 months it generated over $440,000 in sales & helped Merisel secure reseller market share.
more details here
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